How It Works
Our Bespoke Productions package is totally customized to meet your needs no matter how extensive. This package is our highest-investment creative offering that truly gives you the best bang for your buck. The content provided through this package will set you apart from the competition whether you’re interested in photos, videos, or a combination of the two. Both customers and competition alike will take notice of your brand when you begin producing content with this level of quality and expertise.
The MuteSix Difference
MuteSix is a best-in-class performance marketing agency that helps brands successfully scale through cross-channel, data-driven creative content. Big brand names like Petco, Lunya, Ring, Disney, and Theragun have entrusted us to help guide their marketing strategies. That being said, we also have experience working with smaller brands. In fact, our small business knowledge is first-hand — as we started out as a small brand with just a few employees, eventually growing to over 100 employees and counting.
So no matter the size or even the age of your company, we can help you achieve incredible results in terms of content and marketing — and our results speak for themselves. On average, our clients have seen a 359% increase in trackable revenue after working with us for just six months. Additionally, we have helped our clients generate more than $1 billion in trackable revenue thanks to our premier services. As a result of these incredible numbers, more than 30 of our clients have acquired or raised venture capital funding after working with us.
In terms of top-of-the-line creative production, here’s what we offer that clearly sets us apart from the competition:
- Transparency: Creative is just that — creative. We understand that it’s not everyone’s area of expertise. At the same time, we also understand that you may want a say into how your brand is being represented through your content. As a result, we involve you in the process as much as you want to be involved. At the end of the day, we want you to be comfortable and satisfied about where and how your money is being spent, and we are able to guarantee this by being completely transparent throughout the entire process.
- Integrity: When it comes to our goals and business practices, integrity is our North Star. You can rest assured that our first and only priority is reaching and exceeding our clients’ goals and expectations. We never make money through supply deals or hidden partnerships and we never sacrifice client success for agency access. You can trust that we are here for you and you alone.
- Cost-efficiency: Creative can be incredibly expensive. Thankfully, we have a solid foundation already built that you can utilize at a reasonable rate. The money that you save by outsourcing on creative production can then be invested back into your company for further growth.
- Performance: We are never satisfied until you are. This means that we constantly track the performance of our content to ensure that it’s up to par. Our creative production team is dedicated to fulfilling campaign goals based on key performance indicators that are discussed and decided upon ahead of time.
Our Process
Our Bespoke Productions package offers a thorough and tailored process to provide you with top-quality customized content for your brand. Here’s a look at our process:
- Perform creative audit and opportunity analysis: We begin the process by performing an initial creative audit regarding what kinds of content you’ve created in the past. We do this in order to create new content that fits seamlessly with the old content. Specifically, we look at things like brand voice and brand image. We also perform an opportunity analysis to see what untapped areas in the industry or product area we could potentially tap into by using the right content and approach.
- Provide creative format and tactic recommendations: From there, we move on to providing creative format and tactic recommendations. We begin to nail down potential ideas for effective content and discuss the results we expect to achieve from the campaign.
- Develop performance-driven targeting and campaign objectives: Before we actually begin the production process, we do a deep dive into your target customers in order to create content that is specifically developed to appeal to them. Additionally, we finalize the specific campaign objective — whether it be to promote brand awareness or increase conversions so that we can use the right calls to action, verbiage, and tone.
- Produce high-quality content based on target audience and campaign goals: Finally, it’s time for Bespoke Productions to shine when it comes to actually producing content. As you can see, we have laid a lot of groundwork up to this point. This is the step where we put it all together to create incredible content that both appeals to your target group and helps achieve your set campaign goals.
- Optimize performance against key performance indicators: After launch, our work isn’t done! In fact, we continue to monitor the progress of the campaign in terms of key performance indicators. It’s completely normal for certain aspects of a campaign to fall short. This is nothing to worry about so long as you’re proactive and take the necessary steps to rectify these issues and get the campaign back on track. We know what to look for and what changes to make to ensure the overall success of your campaign.
- Scale: Finally, we now have all the knowledge and experience we need to effectively scale and provide you with incredible content again and again.
Case Study
If you want to see the effectiveness of our process in practice, check out this case study:
Kenzzi
We worked with the at-home hair removal device company Kenzzi to increase brand awareness and acquire new customers who were not previously aware of such devices. They came to us lacking an established brand voice or aesthetic. As a result, we worked to build a brand voice and recognition by developing a full-funnel, cross-channel creative strategy focused on demonstrating how they are superior to other hair removal methods.
Our strategy involved incorporating a brand-spokesperson driven narrative, humor, and use cases to make hair removal seem less taboo. We did this with an overall goal to establish a sense of relatability to the problems that women often experience with hair removal in order to present Kenzzi as the solution to those problems.
Based on our strategy and creative development, we were able to achieve these incredible results for Kenzzi:
- 30% return on ad spend increase on paid social
- 218% spend increase on paid social
- 10.9K% spend increase on paid search
- 2.5x return on ad spend maintained with scale on paid search
- 214,747 clicks on paid search
- $208 cost per action on paid search
These are just a few examples of our work in action. For more results and statistics, be sure to check out our other case studies. And for personalized feedback and reviews, be sure to check out our customer testimonials.
Bespoke Productions as Your Creative Production Package
MuteSix can help you knock out the competition with top-quality creative with our Bespoke Productions package. We have the knowledge and expertise necessary to consistently deliver the content you need to build brand equity and drive conversions. No matter your size, age, budget, or goals — we are here to help! So, reach out to us today for a free consultation where we can discuss objectives and strategies for your branded content.
Sources:
14 Effective Ways to Identify an Untapped Market for Your Business | Forbes
10 Marketing Plan Objectives to Consider and the KPIs to Measure Them | Indeed.com
13 Expert Tips to Increase Online Conversions in 2020 | Entrepreneur
Turnkey Productions
Turnkey Productions is our entry-level creative production offering, complete with a dedicated creative director and production team for on-location, high-production-value asset creation with built-in learnings-based iterations. In terms of style, it offers sleek and premium paid social-native content. In terms of feel, it features response-focused and loosely narrative, product-focused, and performance-driven content. And in terms of results, it helps you build your content library and drive conversions.
How It Works
Our highly trained and experienced Turnkey Productions team stands ready and willing to produce tailored and effective content for your brand. Unless you have unlimited time and resources, working with a creative production agency like Turnkey Productions provides a level of quality, diversity, and efficiency that’s nearly impossible to replicate elsewhere.
Why It Works
We understand that you may be hesitant about hiring a content production agency to handle your content needs. After all, you’ve been doing it all in-house thus far: Why would you want to outsource now? Working with a content production agency offers a whole host of benefits that you’re unable to enjoy when you’re handling everything on your own. But don’t just take our word for it — here are some of the reasons why you should work with a creative production agency:
- Focus on specialized and high-return areas: In an ideal world, you would be able to maintain a host of in-house experts with experience creating content for every single channel and method of production. In reality, this is next to impossible. This is where a content production agency can work wonders.
Outsourcing parts of the process allows your team to focus on the areas they know best instead of worrying about the tasks and deliverables outside their wheelhouse. This approach enables you to take advantage of your strengths while letting the experts address your weaknesses.
- Produce higher-quality creative content: When you outsource the production process to qualified experts, you’re going to receive higher-quality creative content. When working solely with an in-house team, you’re going to deal with various levels of knowledge and expertise reflected in terms of quality. A professional team possesses a wide range of expertise that allows you to maintain the same quality across all channels and types of content.
- Save money: Although it may seem like you’d lose money by hiring a creative production agency to produce your content, it’s actually the opposite. Instead of spending money on in-house talent, training, hardware, software, and tools, you can bypass all of that by letting your better-equipped creative partner handle those aspects. Outsourcing these tasks allows you to invest those thousands of dollars elsewhere for the overall benefit of your company.
- A wide breadth of knowledge: If you have an in-house creative team, the odds are that they possess very niche skills and experience. And while this can be beneficial up to a certain extent, growing your company requires a more diversified approach that can only be achieved by hiring a creative production agency. So instead of limiting yourself to your areas of experience, you can expand to access untapped potential in new areas.
The MuteSix Difference
MuteSix is a best-in-class performance marketing agency that helps brands successfully scale thanks to cross-channel, data-driven creative content. Even though big brands have trusted us to help them tap into new markets or address difficult marketing roadblocks, we specialize in growing smaller brands.
No matter the size of your company, we can help you achieve incredible results. Our clients across the board have seen an average of a 359% increase in trackable revenue after working with us for just six months. Furthermore, we have helped our clients generate more than $1 billion in trackable revenue thanks to our services. These numbers translate into real growth in that more than 30 of our clients have acquired or raised venture capital funding after working with us.
In terms of creative production, here’s what we offer that sets us apart from the rest of the pack:
- Transparency: We involve you in the process as much as you want to be involved. If you want to totally give us the reins — that’s fine. If you want more of a say and input — that’s fine, too. Overall, we want you to be comfortable and satisfied about where and how your money is being spent.
- Integrity: Our first and only priority is reaching and even exceeding our clients’ goals. We don’t make any money through supply deals or hidden partnerships. We never sacrifice client success for agency access.
- Cost-efficiency: We can offer our services at a reasonable rate because we already have all the experts and equipment we need to produce quality content for your brand.
- Performance: MuteSix’s creative production team is dedicated to fulfilling campaign goals based on measured key performance indicators.
Our Process
We have developed a seamless and effective creative production process that results in incredibly customized content for your brand. Here’s a look into what we offer as a part of our Turnkey Production service:
- Perform creative audit and opportunity analysis: We begin the process by performing an initial creative audit to see what kinds of content you’ve created in the past. After all, we want all of your content to fit together seamlessly in terms of brand voice and brand image. We also perform an opportunity analysis to see which new areas we could potentially tap into with the right content and approach.
- Provide creative format and tactic recommendations: From there, we move on to the creative and strategic aspects of our partnership. We start to float potential ideas for effective content and discuss the results we expect to achieve.
- Develop performance-driven targeting and campaign strategies: Before moving forward, we learn more about your target customers so that we can create content that is specifically tailored to them. Furthermore, we nail down the exact campaign strategy — whether it be brand awareness or increasing conversions — to incorporate appropriate calls to action.
- Produce high-quality content based on the target audience and campaign goals: Turnkey Productions shines when it comes to actually producing the content. It’s important to lay the groundwork to get the best results in this stage. Based on everything that we’ve learned so far, we create award-winning content that will appeal to your target group and help achieve your campaign goals.
- Optimize performance against key performance indicators: Once the content has gone live, we continue to monitor its progress in key performance indicators. Sometimes no matter how much work you do on the front end, you still need to make some additional adjustments after launch. This isn’t a problem and is actually expected. So if any indicator is underperforming, we take appropriate action to address it and get the campaign back on track.
- Scale: Finally, we have all of the data we need to help you scale and provide you with incredible content again and again.
Case Study
Warmies
We worked with the heatable stuffed animal and wellness brand Warmies to acquire customers, scale, and raise average order value with creative production, Facebook, and Google marketing. Warmies are the world’s best-selling heatable stuffed animals and wellness products. They came to us with the goal of expanding into the lucrative U.S. consumer market.
Tasked with producing new creative content to increase Warmies’ brand equity, we decided to appeal to moms and get them to care about the product. We did this by taking an emotional approach to tug at the heart strings of viewers. We also decided to highlight the Warmies product features in order to create a positive association between the product and its benefits.
We ended up with a net new client creative that achieved incredible results by introducing key features and involving a great deal of pathos. This content was extremely effective on channels like Facebook and Google.
On Facebook we saw a:
- 76.62% increase in return on ad spend
- 484.53% increase in revenue
- 233.11% spend increase
- 53.34% conversion rate increase
On Google we saw a:
- 51% increase in return on ad spend month-over-month
- 26% decrease in cost per action month-over-month
- 63% increase in clicks
MuteSix as Your Creative Production Agency
MuteSix can work wonders for your brand through our Turnkey Productions offerings. Although we have worked with big-name brands like Petco, Lunya, Ring, Disney, and Theragun, we also know what it’s like to be a small and new company trying to acquire new customers. No matter where you are on your business journey, we stand ready to help you grow your business and achieve your goals. Reach out to us today for a free consultation and allow us to show you all that we can do for your brand.
Sources:
12 Reliable Marketing Channels That Help Entrepreneurs Reach Their Target Audiences | Forbes
5 Critical Marketing Metrics to Follow | Entrepreneur
How to Define Your Target Market | Inc.com
